The Secrets to Finding The Right Web Designer

We must get extraordinary clarity on what is most important.

  1. What you want?
  2. What makes sense in the marketplace
  3. Understanding the designer's business model (so you don't pay $25-75 per edit unless you really need to)
  4. Understand the designer's process - how to iterate with them
  5. Get absolutely clear on what is included - hosting? designs? psds? html files?
  6. What do you want to use your web site for? Leads? Sales? eCommerce? Calendar sharing? Events?
  7. Do you have an existing web site? If so what do you like about it and what would you improve
  8. Budget - not just money but time: how much time can you devote to it? when must it be done by? and of course - how much do you want to spend (keep in mind good, fast, cheap - pick 2)
Then start the process of referrals, shop marketplaces like,  search your favorite search engine.
The more clear you are the easier it is for BOTH sides to interact.

What do you want?

It's time to get clear about what you want from a web designer.  A key distinction is to understand what you want in terms of outcomes vs. approach.  When developing a web property focus on the desired outcome and save the approach details for after the outcome is clear; this does two things: (1) keeps everyone focused on the goal (sales, leads, information, etc); and (2) offloads any approached based decisions until it is an appropriate time.  A key indicator that a project will fail is focusing on "how" too soon. 

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